Analytics that place customers at the very center of retail business models are already transforming a number of experiences, notably: online shoppers now expect product recommendations tailored to their personal likes and dislikes; brands can more effectively entice customers with better targeted ads and special offers; and retailers increasingly scour information about their customers' shopping habits to encourage repeat visits.
We support upstart projects that leverage rich data systems to drive retail sales and reduce operating costs, including innovative applications within the following themes: - Shopping Experiences: Offer more relevant shopping experiences using clues gathered about one's personal tastes and interests.
- Operational Transparency: Leverage transactional data to offer more insight about sales dynamics, with emphasis on aligning product mix and inventory levels to consumer demand.
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