ProductScope360™ helps clients make informed marketing choices within the emerging media space that best differentiate their brand in the industry. From technology platforms to content to advertising, we help promote customer relationships while building lasting brand equity.
Technology Immersion
The quality of advertising placement opportunities -- and feasibility of new media ideas -- require effective understanding of the technologies and players in the rapidly evolvingdigital media landscape.
ProductScope360 aggregates the most exciting, high-potential new technologies and media services under one roof to help:
Quickly and comprehensively educate client executives on core emerging media.
Inspire account teams with new understandings and approaches.
Empower sales teams with innovative pitches and techniques.
Effectively ramp-up frontline staff on specific technologies.
Custom Research
ProductScope360 provides our clients with robust, empirical research to help manage both capital investments and brand risks associated with new marketing approaches or platform extensions.
Our approach includes consumer focus studies conducted within technology-rich organic living spaces to provide more realistic assessments of critical changes, new features, and messaging that maximize the overall market potential of the offering.
From concept to prototype to in-market pilot, ProductScope360 offers both a physical spaces and expertise to:
Conduct strategic in-lab focus groups.
Develop and field custom online and offline surveys.
Assess industry competitive landscape.
Evaluate new media trends and consumer behavior patterns.
Identify emerging media reach opportunities.
Survey third-party research sources.
Marketing Campaign Support
Today’s rapidly evolving digital media platforms are difficult to effectively categorize and, therefore, are underutilized in many advertising and public relations plans.
ProductScope360 helps access the full scope of media placement opportunities by identifying affinity partners and creative executions that most effectively articulate our clients’ brands.
Our subject matter experts are well positioned to:
Educate agency and client executives to optimize media mix.
Strategize brand positioning in the emerging media space.
Develop structured and actionable new media account plans.
Identify best-fit technology vehicles and platforms.
Create and test reels, sizzle pieces, and related marketing collateral to support sell-through.
Facilitate and streamline vendor relationships.
Measure effectiveness of media campaign tactics.
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